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While many chemicals in beauty products and cosmetics present slight or zero risk, several dozen have been associated to substantial health conditions, such as cancer, reproductive and neurological harm, and developmental delays. Chemicals in cosmetics enter the body through internal use, the skin, and inhalation, and pose similar risks as food chemicals, per this site.

Chemicals linked to cancer are found in water, food, and several other everyday goods. But, no sector of consumer goods is accountable to less government management than cosmetics, including EQUALIZER/Smart Makeup. While many of the chemicals and contaminants in cosmetics and personal care products in all likelihood present very little risk, being exposed to a few is linked to substantial health conditions, including cancer.